We think every product person deserves answers.
Cadence was founded in 2021 by a team of product managers and engineers who were tired of waiting days for data answers that should take seconds. We built Cadence to democratise product analytics for B2B SaaS teams of every size.
Our platform is self-serve by design. We believe every product person, not just data scientists, should be able to build a funnel, run a retention report, or track a key metric without filing a ticket or writing a single line of SQL.
Today, Cadence powers product decisions at more than 1,400 B2B software companies around the world, helping teams ship faster, retain more users, and build products their customers love.
Principles we build on
Speed first
Answers in seconds, not days. We optimise the platform relentlessly for query performance.
Self-serve everything
If it takes an engineer or a data team to get an answer, we have failed.
Honest data
We never hide numbers. Data integrity is non-negotiable.
B2B focus
We build for software companies selling to other businesses. Their metrics and funnels are different, and we treat them that way.
Builders who have run product
How we got here
Cadence is founded in San Francisco. First self-serve dashboard ships.
Funnel and retention analysis launch. Seed round led by Northbound Ventures.
SOC 2 Type II completed. Warehouse sync and SSO added for Enterprise.
1,400+ product teams, 8B+ events tracked per month, natural-language queries.
Cadence at a glance
- Founded
- 2021
- Headquarters
- San Francisco, California
- Focus
- B2B SaaS product analytics
- Model
- Self-serve subscription software
- Teams served
- 1,400+ product teams worldwide
- Security
- SOC 2 Type II, SSO and SAML
Come build the analytics tool we always wanted.
We are hiring across product, engineering, and go-to-market. Or just try Cadence free.