Product analytics that actually makes sense.
Cadence is the self-serve product analytics platform for modern software teams. Build dashboards, funnels, and retention reports in minutes, without a data team or a single line of SQL.
Trusted by product teams at fast-growing B2B software companies
Everything your product team needs to decide
From the first event to the retention cohort, Cadence keeps your product analytics in one place so teams stop waiting and start shipping.
Instant dashboards
Drag-and-drop dashboards go live in minutes. Pin event counts, conversion, and revenue side by side. No SQL, no waiting on engineering.
Funnel analysis
See exactly where users drop off and why, across any sequence of events. Conversion, median time-to-convert, and drop-off by segment, automatically.
Retention reports
Day-N and week-over-week cohort retention. Filter by channel, plan tier, or any user property to find the features that keep users coming back.
Self-serve for everyone
Any team member can build a report. Point-and-click builders plus a natural-language query interface remove the analytics bottleneck for good.
Find the drop-off. Ship the fix. Measure the lift.
Define any multi-step funnel from event names and watch Cadence compute conversion, median time-to-convert, and drop-off by segment in real time.
- ✓ Up to 10 simultaneous filters with live previews
- ✓ Day-N and week-over-week cohort retention
- ✓ Segment by channel, plan tier, or any property
- ✓ Threshold alerts and weekly email digests
The self-serve answer to your data backlog
“Before Cadence our PM team filed three data requests a week to see if a feature was landing. Now we check the dashboard ourselves before standup.”
Head of Product, workflow SaaS
“The retention cohorts are the best I have seen in a self-serve tool. We spotted a week-four drop-off and shipped a fix within a sprint.”
Growth Engineer, dev platform
“We tried two analytics tools before Cadence. Neither had funnels that handled our multi-product structure. Cadence did it out of the box.”
VP Engineering, B2B marketplace
Start free. Upgrade as you grow.
Transparent plans with no surprise overages. The free tier is genuinely free, forever.
For indie hackers and early-stage teams exploring product analytics.
- ✓ 5,000 events / month
- ✓ 3 dashboards
- ✓ 30-day retention
For growing product teams that need deeper analysis and longer history.
- ✓ 2M events / month
- ✓ Unlimited dashboards
- ✓ Funnels, retention, alerts
For larger orgs with compliance, SSO, and volume requirements.
- ✓ Unlimited events
- ✓ SSO / SAML, SOC 2
- ✓ Dedicated success manager
Questions, answered
Do I need a data team or SQL to use Cadence?
No. Cadence is self-serve by design. Product managers, designers, and engineers build funnels, retention reports, and dashboards with point-and-click tools or a natural-language query box.
How long does it take to get set up?
Most teams send their first events within an afternoon. Drop in our SDK or connect a warehouse, and dashboards populate in minutes.
Is Cadence built for B2B SaaS specifically?
Yes. We focus on B2B software companies, so accounts, seats, and multi-product funnels are first-class rather than bolted on.
Is my data secure?
Cadence is SOC 2 Type II audited, encrypts data in transit and at rest, and offers SSO and SAML on the Enterprise plan.
Ship products people keep coming back to.
Join 1,400+ product teams using Cadence to understand their users. Free to start, no credit card required.